For writers, creators and curious people

A little practice before
the hard conversation.

Unawkward helps managers find their words before they need them. Here’s the story, a few useful details, and images you can use.

Download the press kit ZIP · Brand assets + 13 screenshots

About Unawkward

Unawkward is an iPhone app for practising difficult workplace conversations. Tell it what’s coming up, rehearse with an AI character who has reasons to push back, and get feedback based on what you said. Try another approach, then save a prep card to take into the real meeting.

It’s made for the conversations managers often feel unprepared for: giving feedback, setting boundaries and saying no. You can speak, type or choose a suggested reply.

Made by
Francisco Martínez, independent developer
Available on
iPhone, on the App Store
Pricing
Free to download, with an optional Pro subscription. See the App Store for local pricing.
Contact
hello@unawkward.app

Watch the demo

See a rehearsal from setup to feedback and the prep card.

Watch the 2-minute demo on YouTube

Why I built it

When I started managing a team, I didn’t always know what to say. Suddenly there were conversations I was expected to know how to have, and I wanted somewhere to practise them first.

That became Unawkward: a place to stumble through the words, hear how they sound, and have another go. The part I care most about is leaving with an actual sentence to try in the real conversation.

Francisco Martínez, creator of Unawkward

Read the Shipaton project story

Brand essentials

Paper, ink and two blue conversation bubbles. A few details to help Unawkward feel like itself wherever you feature it.

Typography

Geist

Headings, interface labels and general copy. Use regular, medium or semibold weights. Suggested lines from the coach use Geist too.

Newsreader

The manager’s own spoken words. Serif marks a personal quote, so keep it for words someone actually said, rather than headlines or suggested replies.

Colours

The two appearances share the same roles. Use the light palette on paper backgrounds and the dark palette on dark backgrounds.

Brand colours by appearance
RoleLightDark
Background#F5F4F1#0A0A0A
Primary text#1A1A1A#FAFAFA
Dusty blue accent#526F88#9EBBD2
Conversation surface#EAF0F4#18232C
Mark: left bubble#A9C8DC#BDD9EA
Mark: right bubble#526F88#80A8C5

The paired mark

Two sides of a conversation. These SVGs have transparent backgrounds and fixed colours, so they stay the same when you place them in a design.

Using the brand

Download the brand notes (TXT)

Icon and frameless screenshots

Original PNGs, without device frames. The conversations shown are examples.

Unawkward’s two blue conversation bubbles on a paper background

App icon

1024 × 1024 pixels

Download icon (PNG)
Unawkward home: Keep the next conversation in view.

Home

Keep the next conversation in view.

Download PNG
Unawkward rehearsal: Speak, type or choose a reply.

Rehearsal

Speak, type or choose a reply.

Download PNG
Unawkward turning point: Explore another way to respond.

Turning point

Explore another way to respond.

Download PNG
Unawkward debrief: Get feedback and a sentence to try.

Debrief

Get feedback and a sentence to try.

Download PNG
Unawkward prep card: Take your words into the real meeting.

Prep card

Take your words into the real meeting.

Download PNG
Unawkward calendar: Prepare for an upcoming conversation.

Calendar

Prepare for an upcoming conversation.

Download PNG
Unawkward scenario library: Practise feedback, boundaries and saying no.

Scenario library

Practise feedback, boundaries and saying no.

Download PNG

You’re welcome to use these images when covering Unawkward. Please keep the icon’s colours and proportions intact, keep screenshot text readable, and link to unawkward.app.

App Store screenshots

The six App Store images, with captions and device frames. Download individual PNGs or find the full set in the press kit above.

App Store image: Home

Home

Download PNG
App Store image: Rehearsal

Rehearsal

Download PNG
App Store image: Turning point

Turning point

Download PNG
App Store image: Debrief

Debrief

Download PNG
App Store image: Prep card

Prep card

Download PNG
App Store image: Calendar

Calendar

Download PNG

Need something else?

I’m happy to answer questions or help with a story. Email hello@unawkward.app.